The Houston Arts Foundation and Houston Mayor Sylvester Turner recently announced a new branding initiative for the 56-year-old non-profit organization.
The new Adopt-A-Monument program will recognize the history of the city and the people who created it. It is an important contributor to the aesthetic, cultural, and economic vitality of the city, the mayor said during a press conference which also included remarks from Houston Arts Foundation Chairwoman Heidi Vaughan, HAF Board Member and Marketing Chair Chris Hill, HAF Board Member Avisheh Mohsenin, Chair of the Adopt a Monument program, and Theresa Escobedo, civic art manager for the City of Houston in the Mayor’s Office of Cultural Affairs.
“Great cities have great public art. Public art contributes to our quality of life, our identity, and it gives us a sense of belonging in the community. Taking care of our public art allows us to enjoy it for all time."
HAF’s Vaughan said the program required a lot of work to establish.
“The timing was right for launching our new branding for the Foundation, which includes a reimagined logo and an extensively re-designed interactive website,” she said. “The new marketing materials will support our ongoing work, especially the Adopt-A-Monument program. We have worked very hard to properly position ourselves to be even more effective as society begins returning to a natural pattern and rhythm.”
At the core of HAF’s fundraising efforts is its Adopt-A-Monument program, through which funds are raised to provide for care and maintenance of municipally owned artworks available to the Houston public. The program has been restructured so that the focus is on corporate, foundation, and individual funding.
“Houston’s Civic Art Program is entering a new era in commissioning and caring for works of art in our City’s Civic Art Collection,” said Director Necole S. Irvin, Mayor’s Office of Cultural Affairs. “The Houston Arts Foundation’s rebranding initiative marks a major milestone in the evolution of this work – providing an inspiring platform through which to learn about significant artworks which grace our communities and for outreach to arts patrons whose support enables careful stewardship of some of Houston’s key cultural assets via the Adopt-a-Monument program. We are encouraged by Houston Arts Foundation’s effort to push forward with our work to make Civic Art in Houston available and accessible to every resident and visitor to our city.”