This month, Mayor Sylvester Turner and the Houston Health Department launched the Better. Together. multilingual public health education campaign. The educational campaign is aimed at empowering Houstonians with the knowledge and skills to protect their families and communities from COVID-19.
The campaign, which includes television, radio, print and digital advertisements, also aims to provide direct outreach into the city’s most vulnerable communities through neighborhood canvassing, signage in public places, toolkits for businesses and organizations, and virtual education sessions.
“Thousands of our family and friends have been sickened and hundreds of Houstonians have died because of the virus,” said Mayor Turner. “Better. Together. means it will take Houstonians working together for our city to get better.
It also reminds us the proven behaviors of wearing a mask, social distancing, washing hands and getting tested work better together to slow the spread.”
August was proclaimed as the 2020 Better. Together month, with Mayor Turner encouraging Houstonians to work toward the goal of reducing city’s COVID-19 positivity rate, which was at 23 percent at the end of July.
Through the efforts of the campaign, the city hopes to bring the positivity rate down to 5 percent.
“In order to bring our positivity rate down, we must continue to go directly into communities,” said Dr. Faith Foreman-Hays, chief of the health department’s Office of Chronic Disease, Health Education and Wellness. “This means we must educate people in their homes, schools, parks, businesses, houses of worship, restaurants and other places.”
In July, the health department launched Todos Juntos. Mejor, the Spanish-language segment of Better. Together., educating Hispanics about preventing the spread of the virus and sharing valuable information for families needing food, housing and mental health assistance.
The city’s Hispanic community has been affected disproportionally, accounting for 40 percent of cases and 45 percent of deaths as of July 31.