Houston Health Department continues rebranding efforts.
The Houston Department of Health and Human Services changed its name to the Houston Health Department last year, but they didn't stop there. The name change was just the first step in ongoing department-wide rebranding campaign to keep up with the changing climate of public health.
“Times are changing. Public Health is changing and we have to do all we can to help as many people as we can,” HHD Director Stephen Williams said of the rebranding project.
A team of HHD staff members and executive leaders were recruited as part of the “innovation team” to spearhead the project. To present a cohesive, uniformed look, the HHD logo was simplified and coordinating graphics were created for building displays, print materials, staff polo shirts and tablecloths used at public events.
“Our goal is to make our community resources more appealing to all,” Kathy Barton. “Houston residents will be more engaged with our messaging. With better visibility, we will be able to maintain and attract people who need our services. We are evolving as a Health Department and the staff is excited to see things change.”